Consumers interact with packaging more than any other form of communication design, whether the package sits on a shelf at a brick-and-mortar store or on an ecommerce site. Online, consumers value interactive 360-degree views that allow them to “unwrap” the product for closer views. In store, customers want to see and touch and experience the […]
This year’s showcase reflects the increasingly expansive ways in which graphic design shapes business, society, commerce and culture.
GDUSA’s American Health + Wellness Design Awards™ honors outstanding graphic communication by this high-profile segment of the economy.
Healthcare and, particularly, aging are difficult subject to discuss visually, emotionally and strategically.
Diane Domeyer discusses The Creative Group’s partnering with AIGA and GDUSA for a new creative and marketing benchmarking survey