Makers, sellers and marketers are challenged as never before to convey the message, promote the brand, close the deal.
Consumers interact with packaging more than any other form of communication design, whether the package sits on a shelf at a brick-and-mortar store or on an ecommerce site. Online, consumers value interactive 360-degree views that allow them to “unwrap” the product for closer views. In store, customers want to see and touch and experience the […]
GDUSA’s American Health + Wellness Design Awards™ honors outstanding graphic communication by this high-profile segment of the economy.
Healthcare and, particularly, aging are difficult subject to discuss visually, emotionally and strategically.
Diane Domeyer discusses The Creative Group’s partnering with AIGA and GDUSA for a new creative and marketing benchmarking survey