[/category/competitions/package-design/page/2]Package Design articles

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The Power of Packaging

The Power of Packaging

A Message From Neenah Packaging,Sponsor of GDUSA’s American Package Design Awards Packaging has always been a utilitarian necessity. For years its principal purpose – labeling and protecting contents for distribution – took precedence over its marketing potential. Today, the package has become an essential tool to convey a product’s image. Packaging helps to communicate the

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2016 American Package Design Awards

Sponsored by Neenah Packaging Makers, sellers and marketers are challenged as never before to convey the message, promote the brand, close the deal. Think fragmented audiences, information overload, media clutter, global competition, economic dislocation, changing practices and preferences. Package design and related disciplines are increasingly the difference makers in advancing the brand and influencing the

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